Making the Media Work for You

Making the Media Work for You

In today’s 24/7 news cycle, effectively navigating the news media for maximum success takes specific skills and training. In a hands-on, interactive session, you will learn the ins and outs of modern media and how to leverage the media to your advantage. Whether it is working with print or online reporters, preparing for a live radio broadcast or going before the television cameras, learning the skills needed to tell your story and sell your messages is front-and-center in this session. We will work on key messages and how to say what you mean more effectively. The session includes lots of opportunities to practice and be video recorded with feedback. You’ll leave far more confident to handle your next interaction with the media.

What You Will Learn:
• How to give visually and verbally exciting interviews
• How to control media interviews start to finish
• How to anticipate tough questions – and turn them to your advantage
• How to dress for media success
• The power of body language to sell your message
• How to create compelling messages that stick
• How to work with reporters in today’s fast-paced media world

Session Length:



I was impressed with the significant improvement I saw in just one day with our group. All their comments about the program were very favorable. We look forward to working with you again in the future.
Jackie McMartin, Group VP of Human Resources,
Wagner Spray Tech

I am seeing tangible benefit from your training with my team. Several in our group have considerably improved their presentation style. My satisfaction level is very high.
Bob Paine, VP Regional Field Marketing,
Dairy Queen International

More Testimonials

Business Edge Speaking Groups Terms & Conditions

Business Edge Speaking Groups:
Cancellation/Change Policy

  1.  If you cancel 30 days prior to start date you will receive a full refund less $25 processing fee.
  2. If you cancel in the one month period before start date you have two options:
    1. transfer registration to another person – and there is no charge or
    2. receive credit towards future Speaking Group program less our $150 set-up fee
  3. If you cancel after the program starts you will receive credit towards future Speaking Group program less $150 set-up fee and less $75 for each session you have attended. Credits for future groups are valid for six months from the date of the original registration.

Recorded Webinar Terms and Conditions

On Demand (Purchased) Webinars
Cancellation/Change Policy

  1. Purchase of an on-demand recorded webinar gives you unlimited viewing access to that webinar for 30 days from the date of purchase.
  2. The 30 day access is only for the individual listed as attendee on your registration confirmation. (Our recordings are not designed for conference room (group) settings.)
  3. Refunds or extensions are not available should you not be able to view the video within 30 days of purchase.