Business Writing for Today’s Fast-Paced World

Business Writing for Today’s Fast-Paced World

Making your communication more readable, clear and actionable

Wordy, illogical, and directionless communication is costing everyone time and money. How do you put a “green light” on all your communication and make it easy for your reader to proceed ahead and get to what matters and act on it? It means applying four “green light” rules to every memo, letter, proposal and e-mail. In this session we will show you how to apply these “green light” rules and how to avoid the “red light” problems that are stopping your readers from taking action. Ninety-percent of communication is via e-mail today and yet much of it is unread and unanswered. This session includes a bonus section on seven tips for making all your e-mail communication more effective.

When you leave this session you will have learned:

  • Use the four “green light” rules for making every communication effective
  • Stop creating poorly written and disorganized material
  • Tighten your writing – less is more
  • Start using a simple process that will make your words effective
  • Identify your “bottom line”
  • Make all your e-mail communications easier to read and take action
  • Write attention-getting subject lines and headlines
  • Identify and write the most important sentences in your document
  • Organize your material in six different formats
  • Format your layout and ensure your material gets read
  • Make your words, sentences and paragraphs concise and to the point
  • Apply the “Readability Test” and use it to make your document better
  • Develop a clear action/purpose for your document
  • Improve your grammar and vocabulary

Session Length: One Hour
Formats Available:




I was impressed with the significant
improvement I saw in just one day
with our group. All their comments
about the program were very
favorable. We look forward to working
with you again in the future.
Jackie McMartin, Group VP of
Human Resources,
Wagner Spray Tech

I am seeing tangible benefit
from your training with my team.
Several in our group have
considerably improved their
presentation style.
My satisfaction level is very high.
Bob Paine, VP Regional
Field Marketing,
Dairy Queen International

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