How Often Should I Repeat My Key Message?

To deliver a memorable presentation, you must get clear about what your key message is and then repeat it at least three times during your talk. Think of your key message as a bumper sticker you leave with your audience. It's the one thing that you want them to take away once they leave the presentation. So it's important to state it in your opening, in the body of the presentation, and again when you close.

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