I just came back from an industry conference where I was asked a lot of questions by the press regarding our company and new products. I found myself feeling flustered and forgot a lot of what I was planning to say. Do you have any suggestions?
When we are stressed, abstract concepts are difficult to recall, so I recommend you create an acronym that will help you remember the key concepts. For example, if your key message is “We are the industry leader” your three supporting points might be:
- Technical expertise
- First to market with new products
- Twice as much market share as our closest competitor
In this example, you could use "LEFT" as your reminder. This acronym stands for Leader, Expertise, First and Twice.