How Can I Create a Speech That is Relevant to My Audience?

The first step in any presentation is to tune into your audience's radio station: WIIFM. What's In It For Me? Start by analyzing their needs as related to your topic. Ask yourself these questions:

  • What are their particular challenges?
  • What are their interests?
  • What point of view will they have about what you're presenting?

The more you can know about your audience and their needs, the better prepared you'll be to focus your presentation around what they need to hear.

Then after you've analyzed your audience, ask yourself: What is the one thing I want them to remember a week later? This one thing is your key message. Make sure it's tuned into your audience's radio station: WIIFM.

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