Category Archives: Memorable Content

How to Create Enthusiasm for New Ideas

Have you ever struggled to find a way to convince others to embrace change? One presenter found just the right example to overcome resistance to innovation at his company. An executive named James gave a presentation to his CEO and management team to persuade them to rethink the way they were doing business. After outlining…
Read more...

Overcome Resistance With the Right Story

It often takes more than pure logic to win others over to your way of thinking. Abraham Lincoln, a master in the art of persuasion, disliked coercion and became well known for using parables and stories to get his point across. On one occasion early in his term, Lincoln was advised by a Virginian to…
Read more...

How Can You Make an Abstract Concept Come Alive?

The challenge is to frame the concept in such a way that it becomes real and vivid for your listeners. Using a simple analogy is often the answer. Here's how energy auditors at a utility company in Ohio discovered the power of using analogies to communicate their findings with homeowners. The auditors would go out…
Read more...

Inspire Your Listeners by Sharing a Personal Experience

If your goal is to inspire your audience, you must do more than educate them on your topic. You must share stories from your own life. Here's one story Jane Goodall shares with her audiences to inspire them to believe they can make a difference in the world. Jane grew up in London and on…
Read more...

Innovation Comes From Small Beginnings

We all want to know that what we do makes a difference in the workplace. But it's not always easy to see our everyday contributions as significant. Here's how one presenter inspired her audience to think differently by using an example. To frame her message, the presenter told her audience about David Bradley. Bradley was…
Read more...

Make the Complex Easy to Understand

Even the driest subject can become interesting if you tie the elements in your message together around a familiar theme. In a speech addressing problems of the American health care system, Sydney Taurel, president and CEO of Eli Lilly, used a medical metaphor to bring his subject to life. He introduced the metaphor in his…
Read more...

How Valuable is Your Time?

We all know that time is valuable and the older we get, the more quickly it passes. Even so, it's still easy to take our days for granted. Here's how one speaker used an analogy and then specific examples to give a new and memorable twist to this subject. First he asked his audience to…
Read more...

Nothing Sells Like a Story

Bryan Gatzlaff, with RSP Architects, opened his 15 minute presentation before the MN Design Board with this story about a man who left a legacy at the University of Minnesota. The man was Izaak Koltoff and he arrived in 1927 at the University of MN for a one year term as a professor of chemistry.…
Read more...

Focus Your Audience on a Key Message

Your key message is like a compass that keeps you on target when you present. It gives you direction and focuses your audience on what's most important. Here's how one of our clients developed a key message to help them compete against two other firms in a bid for a new project. Our client had…
Read more...

What’s in It for Your Audience?

If you want to persuade a resistant audience to come around to your way of thinking, it helps to frame the issue from their point of view. Former Chrysler Chairman Lee Iacocca took that approach when he went to Washington to try to keep his company alive. In the early 1980s, Chrysler was threatened with…
Read more...